Full Professor, Academic Director, "Masters in Economics and Data Science"
PhD, Massachusetts Institute of Technology, 2012
Professor of Marketing at the New Economic School and Skolkovo Moscow School of Management, Academic Director of the NES and Yandex Joint Program “Economics and Data Science”.
Prior to joining NES, she was a professor of marketing at the NYU Stern School of Business. She holds a PhD in management science and bachelor’s degree in mathematics from the Massachusetts Institute of Technology.
She is a world recognized expert in artificial intelligence methods in marketing, consumer preferences and search, and product design. Her most recent work on listening in to consumer visual conversations was recognized as a finalist for the INFORMS Society of Marketing Science John D.C. Little Award and the Frank M. Bass award. She serves as an Associate Editor at Management Science and Marketing Science, and on the editorial boards of the Journal of Marketing and Journal of Marketing Research.
She received the MSI Young Scholar Award in 2019.
Professor of Marketing at the New Economic School and Skolkovo Moscow School of Management, Academic Director of the NES and Yandex Joint Program “Economics and Data Science”.
Prior to joining NES, she was a professor of marketing at the NYU Stern School of Business. She holds a PhD in management science and bachelor’s degree in mathematics from the Massachusetts Institute of Technology.
She is a world recognized expert in artificial intelligence methods in marketing, consumer preferences and search, and product design. Her most recent work on listening in to consumer visual conversations was recognized as a finalist for the INFORMS Society of Marketing Science John D.C. Little Award and the Frank M. Bass award. She serves as an Associate Editor at Management Science and Marketing Science, and on the editorial boards of the Journal of Marketing and Journal of Marketing Research.
She received the MSI Young Scholar Award in 2019.